Beyond the Deep is a public interactive LED installation of a giant jellyfish with the animation LED sequences controllable by the internet and open to the public.
The work measures in at a whopping 2.5 storeys tall, with a 4m diameter and 7m tentacles.
The materials used make use of stockpiles of single use plastic bags from local businesses, which are now illegal for them to use in Australia, to raise a conversation regarding sustainability.
Above: (L-R) Richard Foster, Amed Hammadi, Claudia Osborn, Renato Frias Goncalves, Liam Key
The recent 'plastic bag ban' which saw legislation introduced prohibiting the sale of single use plastic bags across various states in Australia has caused conflicting messaging and frustration by shoppers, and has generally been dealt with in a uninspired way.
Some of the striking imagery used to describe the problem with plastic bags resonated with our Digital Media students: "A single bag floating in the ocean can be easily mistaken as a jellyfish by various marine life". The general takeaway of the "ban" has been restriction, rather than inspiration for change.
Above: Still from digital campaign of Intro 2018 by Renato Frias Goncalves & Liam Key
Above: Still from digital campaign of Intro 2018 by Renato Frias Goncalves & Liam Key
The Digital Media students at Billy Blue College of Design in Brisbane created the large-scale, interactive installation 'Beyond the Deep'which focused on disruptive messaging, and creates a beautiful visual spectacle from dangerous and unwanted materials.
The repercussions on local businesses of the ban have been to dispose of the no longer necessary plastic bags, and the students have found a way to intercept their final destination and use these materials as the skin of the installation.
By connecting the bags with jellyfish conceptually, the lasting memory is their interchangeability and similarity. The installation is a launchpad for conversations to occur around the sustainability issues present in our cities.
All digital media students and lecturers involved in the project study and teach at the Billy Blue College of Design @ Fortitude Valley in Brisbane, Australia.
A huge thanks to the University for allowing unconventional visions from the up and coming designers of tomorrow to be realised.
All information on this page is located in a PDF (1.3MB) here
All images on this site are located in a ZIP file (12.8MB) here
For more information, interviews or to republish this material contact Liam Key @ lkey@laureate.net.au